SWAG Shops

SWAG SHOPS

Swag and gifts at events are nothing new. And in some cases, event attendees have come to expect some kind of item at any meeting or conference. We often hear from event organizers that they are concerned with wasting money on products, having too much “left over”, concerns that the attendees don’t want the item, struggles with finding pieces that fit your brand/mission but that are also exciting to your attendees, and more. How does one solve all of these problems? Enter: The Swag Shop.

What is a swag shop? Exactly what it sounds like: a place where event attendees can “shop” for a swag item or gift, and pick from an assortment of items. This allows them to choose something they actually want, something they will use, and something they will enjoy. It builds excitement, it helps eliminate waste, and allows you as the event organizer to truly curate the experience for each attendee. You order a lower quantity of each item, so that you aren’t stuck with two years worth of water bottles you can’t do anything with.

You can also give incentives or prizes away during the meeting, allowing the winners to choose additional swag items from the shop. Win-win!

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